SMALL TOYS. BIG STORIES.
A collection that brings generations together.
Thought of as an invitation
to travel to the land of imagination.
Toys made in France
from a single material
100% recycled,
no glue, no screws, no paint.
In collaboration with Bayard Jeunesse.
VEHICLES BOATS
Little Brown Bear is at the helm
to explore the bottom of the bath
and more distant horizons.
TRUCK-TRAINS
Little Brown Bear is on all fronts
driving his small trucks.
ECO-RESPONSIBLE DESIGN
Before developing this collection, we devote a lot of time to consultation to ensure we develop useful toys.
Thus, the development of our toys is based on use. We design toys that have a purpose to stimulate children and allow them to play for a long time.
These toys are the result of discussions with parents and all of our partners specializing in early childhood.
They are designed in a design studio in Nantes.
The rule: Useful toys
MONOMATERIAL 100% RECYCLED PLASTIC
These toys are made without metal axles, glue, screws, or stickers. They are simply a combination of parts.
To make these toys, we use only one type of recycled plastic. This is part of the constraints we impose on ourselves: using only one material.
This is our recipe for designing toys that are 100% recyclable, 100% durable and 100% washable in water.
TOYS MADE IN FRANCE
Once the toys are designed, we start making the molds.
These toys require more than five molds. They are made in the Auvergne Rhône-Alpes region, near Lyon.
It is in our partner factory, in Ain, that all the parts of each toy are manufactured.
Finally, they are assembled and boxed in our partner workshop in Lyon or in Mayenne.
The rule: a toy GUARANTEED TO BE ORIGINALLY FRENCH, made from a single material, without glue, screws or stickers.
PACKAGING MADE IN FRANCE
For each toy we use the same packaging, in order to save costs and energy.
All boxes are made from 100% recycled cardboard in France, in the Normandy region in Eure.
We only use a single color for printing. Our packaging is designed to be durable, sustainable, and attractive.
The rule: use only cardboard, no single-use plastic.
TOYS MADE FROM 100% RECYCLED MATERIALS
To make these toys we only use 100% recycled plastic: HDPE.
This is the same material used in most shower gel bottles, milk bottles, etc.
We only use plastic, from scraps from the manufacturing of everyday products, entirely recycled in Normandy.
The rule: check each batch of material to ensure you play safely.
Compliance with CE and EN71 standards
Toys intended for young children and babies under 3 years old are particularly controlled.
Before being marketed, our toys are tested in a laboratory.
Experts test the durability and quality of the materials used. Once the tests are validated, we affix the CE mark. All our toys have a certificate of conformity.
ZERO Endocrine Disruptors
Each batch of recycled plastic is laboratory tested to ensure there are no traces of controversial substances.
The quality control of our toys exceeds the required standard. We subject the raw material to all the chemical tests that ensure the manufacture of products without endocrine disruptors, phthalates, PVC or Bisphenol A.
PLAY ENDLESSLY
All our toys are returnable.
A unique concept on the market. They all come with a deposit, already included in their sale price, allowing you to return them to us when they are no longer in use.
Collected products are recycled into new items.
Returning toys is a service we offer; it is optional, unlimited in time and can be done by anyone.
LET'S CHANGE THE TOY RULES
80%
Part of the toys made on the other side of the world.
8 months
Average usage time of a toy.
100,000 T
Quantity of toys thrown away each year in France.
20%
Small portion of toys that are recyclable.