Since 2021, with Le Jouet Simple, we have been designing toys differently.

Made in France from a unique recycled material, without glue, screws, or stickers. These fully recyclable toys are powered by children's imaginations, awakening their awareness of today's world while ensuring the world of tomorrow.

We've learned a lot in four years. A new chapter begins today.

The Simple Toy. launches Simple.
A new brand. A new identity. But everything is consistent.

With Simple. we want to demonstrate that toys can be “responsible by design.”

We are launching Simple.

Because our toys have evolved a lot since the first ones.
Because we have gained in quality and playability.
Because their setting is totally different.
Because beyond France, our toys are universal.

Simple.

Educational toys, water toys, bath toys, imagination toys... to play everywhere.
Timeless toys in pastel and natural colors.
Responsible and affordable toys.

We are Simple.